Marketing in Cannabis: Maximizing Your Toolbox, Building Brand Loyalty, and Understanding Your Customer ft. Lisa Buffo

How do cannabis companies build a brand? With a locked toolbox and platforms quick to shadowban, the challenges are endless.Marketing in Cannabis requires creativity, budget consciousness, resourcefulness, and wearing multiple hats. Almost no one understands these nuances better than Lisa Buffo, founder, and CEO of the Cannabis Marketing Association.We sat down with Lisa to discuss. Discover the challenges and nuances of marketing in the cannabis industry.Insights on building brand personality and understanding your customers.Navigating the complexities of compliance regulations while marketingBuilding brand loyaltyExploring why the customer journey Whether you're a cannabis entrepreneur or simply curious about the industry, this episode offers a unique perspective on cannabis marketing.About the Cannabis Marketing AssociationCannabis Marketing Association was founded in 2016 by cannabis marketing executive Lisa Buffo in response to the unprecedented challenges cannabis communications professionals were experiencing. Industry marketers were unable to use traditional marketing tactics and technology such as paid advertising, social media, or digital outlets. This reality, coupled with unclear regulations across fragmented markets and a pervasive perception problem, left cannabis marketers with the task of rebranding cannabis as the then-nascent industry was rapidly growing.Cannabis Marketing Association was established to bring the cannabis marketing community together so that best practices could be shared through our collective knowledge. Today, CMA seeks to formally establish these best practices and further elevate Guest Links:https://www.linkedin.com/in/lisabuffo/https://twitter.com/libuff21https://www.instagram.com/libuff/CANNABIS MARKETING ASSOCIATIONhttps://thecannabismarketingassociation.com/https://twitter.com/cannamarketinghttps://www.instagram.com/cannamarketing/https://www.instagram.com/cannabismarketingsummit/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney🎙 The Dime Podcast: Show Less Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.