Marketing in the 21st Century, The CMO of Coach Sandeep Seth at BrandWeek | CMOWeekly

Today, we're diving into the mind of a marketing maestro who knows how to make brands famous and icons. I'm talking about Sandeep Seth, the Chief Growth Officer for Tapestry Inc. and the CMO of Coach Brand. If there's anyone who could take a brand from Good to Legendary, it's Sandeep. He's the guy who's been steering Coach's global brand strategy, and now he's enabling tapestries long-term growth like it's just another day at the office. But before, he was slinging luxury high in bags and setting trends in New York City. He was the big boss going to a multibillion-dollar prestige beauty business. He didn't just lead; he disrupted transforming SC2 into the powerhouse across ten-plus countries and racking up Cannes Lions awards like they were participation trophies. But let's remember this isn't a guy who just knows how to market and knows how to lead. With vision, rallying teams across continents and industries, he's not afraid to shake things up. Whether it's pioneering digital ecosystems or delivering big, disruptive ideas that leave a lasting mark.