🎙️ Marketing in the Age of AI: Turning Trade Show Traffic Into Real Pipeline 🤖✨

Episode Overview:AI is reshaping how brands attract attention—but when it comes to trust and connection, live events still matter more than ever. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Anders Boulanger, founder and CEO of Engagify, to explore how infotainment, authentic human interaction, and intentional engagement turn trade show booths into real pipeline. Together, they unpack why memorable experiences outperform gimmicks, how AI increases the value of in-person events, and what marketers must do to stand out in a crowded, AI-saturated world.What You’ll Learn:Why live events are becoming more trusted as AI-generated content explodesHow “infotainment” blends education and entertainment to drive engagementThe SAVE U framework for capturing and keeping attentionHow to simplify complex tech messages using metaphors and storytellingWhy emotional connection beats transactional booth tacticsHow to qualify prospects naturally during live presentationsWhat small marketing teams can do to maximize event ROIFeatured Guest:Anders Boulanger is the founder and CEO of Engagify and the author of Engage First: Capture Attention, Build Trust, and Drive Real Results. With nearly two decades of experience—and a background as a professional magician—Anders helps technology companies transform trade show booths into high-impact engagement engines. His work focuses on rehumanizing business through authentic interaction, storytelling, and memorable shared experiences.Episode Highlights:🎩 How Anders’ magician background shaped the concept of infotainment🧠 Why simplifying complex technology increases authority and trust🎯 The SAVE U attention framework: Simplify, Authority, Vary senses, Emotion, You🎤 Real-world examples from AWS re:Invent and enterprise tech events🔄 Moving from badge scans to meaningful conversations🧑‍🤝‍🧑 Why trained booth staff make or break event success🚀 Turning curiosity into demos, conversations, and pipelineConnect and Explore More:Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest – Anders BoulangerLinkedIn: https://www.linkedin.com/in/andersboulanger/Website: https://engagify.aiFurther Reading or Resources:📘 Authentic Marketing in the Age of AI by Emanuel Rosehttps://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/🧠 Blog Post (Related Episode Content):https://emanuelrose.com/trade-show-engagement-turning-booth-traffic-into-real-pipeline/🌐 Host Website & AI Marketing Resources:https://emanuelrose.com/👍 Like this video if you believe human connection still wins in AI-driven marketing📩 Subscribe for more episodes of Marketing in the Age of AI💬 Comment below: What’s the most memorable trade show experience you’ve had?🔔 Turn on notifications so you don’t miss future conversations#MarketingInTheAgeOfAI #AIinMarketing #EventMarketing #TradeShowMarketing #Infotainment #BrandEngagement #AIGovernance #DataDrivenMarketing #BusinessGrowth #MarketingPodcast #ExperientialMarketing #AuthenticMarketing #HumanCenteredMarketing