Marketing in the CMMC Industry As an MSP

In this episode, Bobby and Kaleigh discuss the challenges and strategies of marketing within the CMMC space. Kaleigh shares her journey of transitioning into this niche market, emphasizing the importance of building a reputation, understanding client needs, and maintaining transparency throughout the sales process. They explore the significance of effective communication, the necessity of educating clients about CMMC, and the balance between being sympathetic and correcting misconceptions. The conversation highlights the need for managed service providers to be proactive and knowledgeable in their approach to CMMC compliance.Website: https://www.axiom.tech/YouTube: https://www.youtube.com/channel/UCaJagoDasNG3MqLqw2Af_ZQAxiom's Linkedln: https://www.linkedin.com/company/axiomtech/Bobby's Linkedln: https://www.linkedin.com/in/bobbyguerra/Kaleigh's Linkedln: https://www.linkedin.com/in/kaleigh-floyd-079a52190/