EPISODE · Jun 27, 2024 · 19 MIN

Marketing In The Era Of AI

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI. In this episode, Jennifer shares her perspectives on utilizing AI tools in daily operations for sales and marketing, implementing AI chatbots for marketing purposes, and establishing an AI committee with subcommittees for governance.  Show NotesConnect With:Jennifer McAdams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Jennifer McAdams, Chief Marketing Officer at Xactly, delves into the realm of marketing in the era of AI.

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Marketing In The Era Of AI

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