Marketing In Today's World: Understanding Gen Z Consumer Attitudes And Mindsets With Shashank Shekhar

Today's market demands a deeper understanding of consumer attitudes and mindsets, which often differ from what we see in the media. It's time to ditch the outdated tactics and embrace a more personalized and authentic approach. In this episode, Shashank Shekhar, the CEO of InstaMortgage and host of the Shashank Redemption podcast, discusses how to navigate the industry. He delves into the current state of the market, exploring consumer attitudes and mindsets that differ from what we see in the media. Shashank also reveals his company's approach to educating both originators and consumers on navigating the rate environment and refinancing going forward. As a veteran of the industry, Shashank offers insights into the laws of marketing that he believes are still relevant in today's environment for anyone looking to grow their business. He also discusses the Gen Z market and how most lenders miss the mark when trying to connect with this demographic. If you're looking to build a successful mortgage business or simply interested in the industry's inner workings, this episode is a must-listen. Tune in and learn how to navigate your way into today’s market.