Marketing Innovation & Leadership: Alec Thomson’s Vision for the Arizona Lottery

How do you market a legacy brand to a new generation? In this episode of CMO Weekly, we sit down with Alec Thompson, Executive Director of the Arizona Lottery, to explore how he’s transforming the lottery experience through strategic marketing innovation. From digital menu boards driving in-store growth to experiential rewards that go beyond the ticket, Alec shares how he’s modernizing player engagement and keeping the brand relevant in a rapidly evolving industry. Tune in for a deep dive into marketing leadership, consumer behavior, and the future of lottery gaming.