MARKETING INSIGHT - Making Marcom Work Through Internal Collaboration and Communication
from The Backstory Hosted by Jarrard Inc.
When it comes to healthcare, everyone’s talking about care team collaboration. But that’s not the only place where hospitals need to focus on team dynamics.As our colleague Reed Smith has noted repeatedly, marcom departments have historically been distant from other groups within a hospital or health system. Marketers have been back in the corner, executing campaigns and measuring what they can while comms teams have huddled up with leadership dealing with a story or issue. Neither team has been deeply involved in strategy. Best practices, however, put a good healthcare marketing and communications team right in the mix, helping leadership set priorities and enabling other employees to use communications tools effectively. We’re not the only ones thinking about this. There was a great deal of chatter about collaboration at the Mayo Clinic Social Media Network (MCSMN) conference a few weeks ago, and the conversation is continuing. Here’s what on our minds these days.
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