Marketing Insight: When You're in a Dogfight Become a Cat

Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School.

Episode metadata supplied by the publisher feed · Published Mar 2, 2017

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Len Sherman's New Book is a Graduate-Level Marketing Course That Will Provide TA and HR Leaders with Many Tools and strategies

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Marketing Insight: When You're in a Dogfight Become a Cat

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This episode is 1 hour and 7 minutes long.

This episode was published on March 2, 2017.

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