Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

from eCommerce MasterPlan · host Chloë Thomas

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found success with affiliate and influencer marketing Their strategic use of SEO Naturepedic’s commitment to environmental consciousness Customer education and its contribution to brand growth Balancing internal and external resources Key timestamps to dive straight in: [04:08] Shifting from sales to marketing. [05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns. [07:39] Get the basics of SEO right to build and grown your brand. [09:56] Plans for bringing more traffic to the website. [12:18] Naturepedic focuses on customer education. [13:11] Getting repeat customers due to great customer service. [16:22] Brand educating on healthy living, environmental impact. [19:08] Benefits of outsourcing. [20:49] Hear Arin’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published Jan 1, 2024

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Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

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