Marketing IRL How Relationships Drive Real Estate Success

Rachel Kilmer’s real estate success isn’t built on flashy social media—it’s fueled by old-school relationship magic. Before her first deal, she started investing in people: baking mini bundt cakes, hand-delivering them to 80+ contacts, and building genuine connections. Now, she runs “Marketing IRL,” a year-long strategy of consistent, thoughtful touchpoints like Fourth of July kits, Mother’s Day mimosa boxes, and team spirit baskets—all funded by 7% of her commission. Her proof? The year she cut back on relationship investment, her production dipped. In a noisy world, clients crave appreciation, not ads—and Kilmer proves that staying top of mind through real, human moments is the ultimate growth hack. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/5cbd615ddbdb9974