Marketing is changing - How to do low pressure, ethical marketing in 2026

You've probably noticed that things have shifted majorly with online marketing over the last couple of years. Funnels feel tired. Complex launch strategies are making people unsubscribe. The "girl boss" and "guru" names who used to be huge are now feeling more irrelevant to the general public. And it's because buyer behavior has shifted in a very significant way. People want brands they can trust, approaches that resonate with them, and businesses who share their values.In this episode, I'm breaking down the marketing strategy that's actually working in 2026, and why most people are still stuck in convincing mode when they should be focusing on resonance.You'll learn:• Why convincing-based marketing requires constant pressure tactics to work• The difference between arguing with people and meeting them in agreement• Why resonance creates warm audiences who stay longer and invest more• Why to capture existing demand instead of exhausting yourself trying to create itThis episode is for business owners who are tired of marketing that feels icky, performative, or like you're just adding to the noise online.Resources:✉️ Free brand worldbuilding series - Join my email list for my incredibly popular 7-day welcome sequence about brand worlds👉 https://encontrocreative.com/subscribe🌎 Build Your Brand World - My $27 mini course where you'll learn the essentials of brand worldbuilding👉 https://encontrocreative.com/build-your-brand-world☕️ The Cozy Marketing Method - My 6 month group program for marketing that feels more like *you*👉 https://encontrocreative.com/the-cozy-marketing-method📱 Follow meInstagram: https://www.instagram.com/encontrocreative/Threads: https://www.threads.com/@encontrocreativeWebsite: https://encontrocreative.com/YouTube: https://www.youtube.com/@EncontroCreative