Marketing is for Morons - and What You Should Do Instead with Michael F. Schein

For consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative? In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities". They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a healthy breakfast! “I went out and I learned everything there was to know about SEO and funnels and the latest social media tools, and it didn't help me much at all.  What I realized is that people have things in the reverse order: marketing should be anything that gets you up to bat to make sales.” -- Michael F. Schein 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/marketing-is-for-morons/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube