Marketing is Overrated

THE SHOW Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike. Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/digital-marketing/is-inbound-marketing-actually-profitable-or-just-a-slogan/). Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing. Ultimately, marketing is dependent on the entire company. If your company's products or services aren't great, the marketing team won't be appreciated, even if they're doing great work. Likewise, great companies with great products have marketers that are often overappreciated and overrated because they make the team that is already good look great. At the end of the day, there is only so much marketers can do, and it's important to take a team approach to business and marketing for success. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to the one and only Brian Clark (http://twitter.com/brianclark) who started Copyblogger way back in the day and is one of the original content marketing experts. Follow Brian now if you aren't already. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.