Marketing is Psychology Wrapped in Business: The Kickstart Side Hustle Story

In this episode of Founders Future, with host Olivia Sammons, we meet Michal Kankowski, the founder of Kickstart Side Hustle. Michal shares his journey from moving to the UK with entrepreneurial dreams to building a unique platform dedicated to deconstructing viral marketing campaigns. He discusses how his initial curiosity about the psychology behind why things go viral evolved into a comprehensive library of case studies and marketing principles, helping other creators and founders validate their ideas and build sustainable businesses.Michal opens up about the realities of being a founder, from the initial self-doubt that led to undercharging for his service to the challenges of balancing product development, marketing, and technical issues. He provides a candid look at the "spiritual journey" of entrepreneurship, including the highs of rapid growth and the lessons learned from burnout. The conversation also delves into his future plans for scaling the platform and his fascinating analysis of how pure psychology, rather than big marketing budgets, can propel a business to millions of users and a successful acquisition.