Marketing is the Lifeblood of Your Clinic

In episode three of a brand new mini-series detailing how to recession-proof your practice, Gilly dives into the importance of marketing. How to educate and inform your community, why marketing is vital to sustaining your income and when times are tough, marketing is the strategy you can use to keep your doors open. Clinic not working perfectly? Book a free chat with Gilly to find out how to fix it! bit.ly/osteobizchat KEY TAKEAWAYS  In a recession, the first thing a lot of companies do is axe their marketing department but you should never cut off the people that bring in new business. Never stop promoting your brand, your services and what you do to help people. Companies that cease marketing activity during a recession are the ones that will fail. During a recession, your marketing activity needs to educate and inform the people in your community about what you do and how you can help them. Marketing will keep your income consistent during tough economic times. Clinics cannot solely rely on word of mouth because it is very difficult to grow and you do not have any control over when it stops. Focusing on marketing and education will help to generate a pipeline of patients for your practice. BEST MOMENTS “In large companies, you can get lost as a cog in a wheel without making any real difference.”“Getting rid of the marketing department in a recession is the worst thing that you can do.”“Marketing is the lifeblood of your business.”  VALUABLE RESOURCESThe Osteobiz mastermindwww.osteobiz.as.me/consultationwww.osteobiz.com CONTACT METHODhttps://www.instagram.com/gillywoodhouse/[email protected]://business.facebook.com/Osteobiz/ABOUT THE HOSTSince 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.Topics covered are marketing, operations, team management, legacy and exit strategy, operating procedures, gold standard patient care, tech support, boundaries and so much more.     This show was brought to you by Progressive Media