EPISODE · Mar 26, 2023 · 1H 2M
Marketing Isn't Always Evil...Just Sometimes
from IndieGameBusiness® · host Jay Powell
It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say out loud. Then ask them questions about classic cocktails, music, and sailing - or marketing, we suppose. #SmallTeamsBigNoise #IndieGameDevelopment #GameMarketing #GamingSuccess #MarketingStrategy #SmallTeamSuccess #GamePromotion #IndieGameInsights #GameDevelopmentProcess #GamingTools
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Marketing Isn't Always Evil...Just Sometimes
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