EPISODE · Jun 27, 2026 · 57 MIN
Marketing Lessons From Australia With JD
from The Late Night Restaurant Podcast Show · host Ashton Media
Jay Ashton and Domenic Pedulla welcome Australian direct response marketer John Dwyer, JD, founder of The Institute of Wow, for a blunt, funny, and practical conversation about restaurant marketing.JD breaks down why restaurants lose revenue when they fail to collect customer data. He shares how one seafood restaurant built a 92,000-person database, filled empty seats with simple text messages, and used direct offers to drive real sales.The episode covers Facebook contests, customer databases, high-value incentives, strong calls to action, and why random social posting is not a marketing plan.With classic Late Night chaos, NEXT Food Expo talk, and a few wild ideas from Jay, this episode gives restaurant owners smart ways to bring guests back, increase visits, and build marketing systems that work.
What this episode covers
Jay Ashton and Domenic Pedulla welcome Australian direct response marketer John Dwyer, JD, founder of The Institute of Wow, for a blunt, funny, and practical conversation about restaurant marketing.JD breaks down why restaurants lose revenue when they fail to collect customer data. He shares how one seafood restaurant built a 92,000-person database, filled empty seats with simple text messages, and used direct offers to drive real sales.The episode covers Facebook contests, customer databases, high-value incentives, strong calls to action, and why random social posting is not a marketing plan.With classic Late Night chaos, NEXT Food Expo talk, and a few wild ideas from Jay, this episode gives restaurant owners smart ways to bring guests back, increase visits, and build marketing systems that work.
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Marketing Lessons From Australia With JD
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