Marketing Lessons from New Research into Politics and Passion

The presidential campaign is in full swing in the United States. That means lots of passionate talk from politicians trying to sway the hearts and minds of undecided voters. But a new study has found that mixing passion with politics doesn’t guarantee success. What does that mean for business? As I explain in this podcast episode, the research holds some marketing lessons for sales people, entrepreneurs and small business owners. It’s all about how you compose your marketing messages. You can listen to the episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.) Further reading and resources relevant to this episode: Is Arguing With Passion The Most Effective Way To Persuade Opponents? Social Media Marketing Lessons from Diana Nyad