Marketing Lessons: Introduction to Kapferer’s Brand Prism

from Good Assumptions: Marketing Unpacked · host Good Assumptions

Branding has come a long way since we were putting our mark on the things we wanted to sell. This is a brief introduction to one of the most used Branding Frameworks out there: Kapferer’s Brand Prism. The rise of social media and other technologies has stretched this model a bit thin, but it's the perfect Framework to use when you are Just Getting Started to lay the foundations of your Brand Guidelines.

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This episode was published on October 22, 2024.

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