Marketing Like a Conductor: Insights from Laura Jenkins of Smartsheet | CMO Chats

Laura Jenkins, APJ Marketing Director at Smartsheet, shares her journey of building a B2B marketing powerhouse across Asia-Pacific. With over 20 years of experience, she dives into leading with empathy, defining success through sales alignment, and the strategy behind Smartsheet’s Summit event series for pipeline growth and content generation.From brand advertising and user communities to the role of AI and internal alignment, Laura offers a sharp perspective on modern marketing leadership and why the CMO of today is more “conductor” than commander.Watch the full interview ⁠⁠⁠here⁠⁠⁠ and subscribe for more conversations with today’s top marketing minds!#CMOChats #MarketingLeadership #B2BMarketing #Smartsheet #WomenInMarketing