Marketing Longevity and Achieving Business Growth with Lexi Yoo

Lexi Yoo is the Founder and Director of Yoo Direct Health in Indiana and is a double-board-certified nurse practitioner in the areas of family and pediatric medicine. She has a Bachelor's degree in Nursing from Purdue University and a Master's from IUPUI as a Pediatric Nurse Practitioner. Lexi has a particular interest in anti-aging medicine, integrative health, bioidentical hormone replacement therapy, and a focus on peptide therapy. She is certified through BioTE Medical, where she is a mentor as well as a proctor. Lexi has completed all her functional medicine coursework through The Institute for Functional Medicine and has completed an Aesthetic Fellowship through the American Academy of Antiaging. She is a national speaker as well as a trainer in her areas of specialty. Lexi is also a GAIN trainer for Galderma Aesthetics. In 2022, she developed the Integrative Residency Program, where she created a virtual learning opportunity for other providers to learn about Thyroid Health, Hormone Optimization in Men and Women, Gut Health management, Peptide Therapy, and Aesthetic Medicine. In 2023 she developed the Yoo Direct Training Academy, a virtual-based platform for the like-minded provider. Lexi and I have a candid conversation about marketing longevity and achieving business growth in lasting ways. She shares key lessons she has learned about staffing, vision, creating a culture of growth and the importance of maintaining integrity in the face of success. She offers insights into her holistic approach to weight loss and longevity, details about GLP-1 receptor antagonists and other high demand treatment options that Lexi's patients regularly ask about, and steps practitioners need to take to keep their patients healthy and happy as they navigate the journey toward longevity.  I'm your host, Evelyne Lambrecht, thank you for designing a well world with us.   Episode Resources: Lexi Yoo - https://www.yoodirecthealth.com/ Design for Health Resources: Designs for Health - https://www.designsforhealth.com/ Designs for Health Practitioner Exclusive Drug Nutrient Depletion and Interaction Checker - https://www.designsforhealth.com/drug-nutrient-interaction/ Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog. https://www.designsforhealth.com/research-and-education/education Chapters: 00:00 Intro 02:45 Lexi's latest focus on neurotherapy offers valuable integrative therapies to her patients.  03:20 The journey of Lexi's business growth was both unexpected and incredibly rewarding – and included Crossfit.  7:48 The why behind the Yoo Academy has benefitted Lexi as well as her like minded practitioner community.  09:39 Key lessons Lexi has learned about staffing, vision, creating a culture of growth and maintaining integrity in the face of success.  12:30 Longevity refers to both long life as well as high quality of life. Lexi works to help patients meet both of these goals.  15:25 Key biomarkers of longevity that Lexi looks to in the total health panel.  16:15 An overview of the standard intake visit at Yoo Direct Health.  20:55 GLP-1 receptor antagonists and other high demand treatment options that Lexi's patients regularly ask about.  28:00 Considerations for patients regarding tirzepatide, semaglutide, fatty liver disease, and optimized hormones for longevity. 29:04 Pregnancy and increased fertility warnings and options for patients.  30:32 Cycling GLP-1, refills, insulin resistance, menstrual cycles, and musical loss are all taken into consideration when optimizing patient health for longevity.  35:24 Recommendations for carb, fat, and protein dietary intake starts with meeting the patient where they are.  36:40 Appetite control and healthy weight loss is a matter of dosing semaglutide responsibility.  38:27 Details about injectable growth hormones and peptides.  40:23 A holistic approach to managing the side effects of commercially available GLP-1s.  44:15 The future of GLP-1 includes stacked peptides and improved maintenance dosing.  46:30 A supplemental approach to maintaining weight loss.  47:49 Aesthetic offerings that can be added on in addition to GLP-1s, including stimulating collagen, hair restoration and acne recommendations.  53:27 Top nutrients for healthy skin, hair and nails.  53:53 Top personal supplements, top health practices, the idea that Lexi has changed her mind about over her years of practice, and her 5-year vision for the future of her practice.