Marketing Magic in the Mortgage Industry with Andrew Montlake

Welcome to the latest episode of our podcast series: Marketing Magic in the Mortgage Industry with Andrew Montlake, Managing Director @ CorecoIn this episode, join us as we explore the world of marketing and branding in the mortgage industry, featuring the seasoned expertise of Andrew Montlake.Including:- Journey of a Mortgage Maestro: Delve into Andrew's remarkable career transition from marketing and PR to his influential role in the mortgage industry. Discover his inspirational journey at John Charcoal and how the wisdom of Ian Darby helped shape his path.- The Birth of Coreco: Learn about the inception of Coreco amidst the financial turbulence of the credit crunch. Gain insights into how the founders embraced control and carved a distinct approach to mortgage brokering.- The Art of Branding: Uncover the pivotal role of marketing in the mortgage sector. Andrew emphasizes how brokers essentially sell their brand, not just products, and why personal connection is paramount.- Adapting to Industry Evolution: Witness how Andrew addresses the necessity for businesses to evolve, maintain customer relationships during slow periods, and tackle industry challenges head-on. -Talent Acquisition and Diversity: Dive into the complexities of recruitment in the mortgage industry, the increasing relevance of social media, and the critical role of the Association of Mortgage Intermediaries (AIME).- Empowering New Ventures: Whether you're starting out or scaling up, Andrew shares invaluable advice on setting realistic expectations, adapting to change, and embracing diversity.- Revolutionising Recruitment: Learn why hiring based on behaviour and attitude trumps traditional CV-focused methods, and discover how to assess potential candidates more effectively.For a more comprehensive look into the topics explored in this episode and further details about NRG's initiatives, visit https://www.nrg-resourcing.co.uk/insights/If you like this episode, don’t forget to share and tag NRG in your post and let us know  what you liked so we can record more fantastic content for you.