Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery.Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU.This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth.In this episode, you’ll discover:Why the traditional funnel is deadHow the Pirate Funnel (AAARRR) aligns with customer growthWhy referral marketing is a goldmine for B2BHow Tesla, Airbnb & Dropbox built legendary referral programsHow retention, advocacy & customer lifetime value fuel real business successTune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.