Marketing Master - Ally Young

Ally Young is a visionary leader in the world of marketing. In 2023, a jury of 10 leading global brand-side marketers selected Ally, CMO at mobile company Skinny NZ, as winner of The One Show 2023 CMO Pencil, honoring the marketer behind the world’s single most impactful idea on a brand’s business from the past year. Other finalists entries were Apple “Public Displays of Encouragement” by TBWAMedia Arts Lab Los Angeles and “The Greatest” by Apple London, Coinbase “Less Talk, More Bitcoin” by Accenture Song, Mars “Skittles – Apologize the Rainbow” by DDB Chicago, Muskrat Magazine “Missing Matoaka” by BBDO Canada Toronto, and Supercell/Clash of Clans “Clash from the Past” by Wieden+Kennedy Portland. This is just one award she has won of many, a testament to her innovative approach and the tangible results it yields. This prestigious accolade follows her 2022 recognition as the New Zealand Effective Marketer of the Year by the Comms Council NZ, further cementing her status as a leading figure in the industry. Ally's trophy cabinet is a reflection of her dedication and skill, housing over 150 marketing awards, including 30 for marketing effectiveness. Notable among these is a Global WARC Effectiveness Grand Prix and a Global Grand Effie, awards that speak to her unparalleled ability to craft campaigns that resonate deeply with audiences and drive unprecedented business growth. A staunch advocate for creative and effective marketing, Ally is committed to leveraging her extensive experience and insights to continue pushing the boundaries of what is possible in marketing. Her leadership and her impactful contributions to the marketing community underscore her role as a trailblazer and thought leader, inspiring many to follow in her innovative footsteps.