Marketing Masterclass with ABINBEV & Kraft Heinz Chief Creative Advisor, Matthew Bull

In this episode, we chat to the legendary Matthew Bull at the Cannes Lions International Festival of Creativity 2024.For the past seven years he’s been Global Chief Creative Advisor to both ABINBEV and Kraft Heinz. He has played an integral part in the transformation of ABINBEV into the world’s premier creative marketer (Cannes Marketer of the Year 2022 and 2023, and ranked Number one at Effies 2023 and 2024) and Kraft Heinz into the USA’s most innovative CPG marketer and No 4 overall (AdAge).Matthew started out as an advertising copywriter and has held impressive roles including Creative Group Head, Creative Director, CEO, Chairman and Global Chief Creative Officer.He has worked in, and created work for every conceivable market in the world, from Johannesburg to London to New York to Shanghai to Bangkok to San Paulo to Mumbai to Mexico City to Lagos...He has done work for banks, paint, beer, computers, margarine, cellphones, political parties, soda, charities galore, chocolate, fitness clubs and the list goes on.