Marketing Masterclass with Alessandra Bellini, Former Tesco Chief Customer Officer

In this episode, Alessandra Bellini, Chief Customer Officer at Tesco PLC, joins Jon Ratcliffe for an insightful conversation on what it really means to put the customer at the heart of a business. Alessandra shares her journey from advertising to executive leadership, reflecting on the power of consumer understanding, brand building, and developing people as the true levers of business success.With decades of global experience—including over 20 years at Unilever—Alessandra brings a unique perspective on marketing, innovation, and leading with purpose.An inspiring episode for anyone passionate about modern marketing, leadership, and making an impact at scale.