EPISODE · Jul 22, 2025 · 25 MIN
Marketing Masterclass with Arjoon Bose, Global CMO & Digital Officer at Bel Group
from Marketing Masterclasses · host Powered by Engage Video Group
Pressure is a privilege.Arjoon Bose, Global CMO & Digital Officer at Bel Group (ex-L’Oréal, ex-General Mills), shares the story of his unconventional rise in marketing, from selling shampoo on Mumbai trains to leading global brands across beauty and food.In this episode:Why marketing must lean into culture and creativity to stay relevantThe new 3Ps shaping the future: personalisation, precision & paceHow Arjoon balances purpose and performance in the age of AIIf you’re ready to rethink what great marketing looks like in 2025 and beyond, this one’s for you 🙌
What this episode covers
Pressure is a privilege.Arjoon Bose, Global CMO & Digital Officer at Bel Group (ex-L’Oréal, ex-General Mills), shares the story of his unconventional rise in marketing, from selling shampoo on Mumbai trains to leading global brands across beauty and food.In this episode:Why marketing must lean into culture and creativity to stay relevantThe new 3Ps shaping the future: personalisation, precision & paceHow Arjoon balances purpose and performance in the age of AIIf you’re ready to rethink what great marketing looks like in 2025 and beyond, this one’s for you 🙌
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Marketing Masterclass with Arjoon Bose, Global CMO & Digital Officer at Bel Group
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