Marketing Masterclass with Barilla's Senior Manager of Global Brand Equity & Communication, Murray Robertson

In this episode, Murray Robertson, Senior Manager of Global Brand Equity & Communication at Barilla, joins hosts Nicole Shrosbree-Campbell and Jamie Neill to explore the strategies behind one of the world’s most recognised food brands. He dives into the power of personalisation, content creators, and social-first strategies, emphasising why brands must adapt to stay relevant.Murray also offers career insights, from the impact of working in-office to navigating agency vs. client-side marketing. Plus, he reveals how Barilla’s long-term vision has shaped its global success.A must-listen for marketers, brand strategists, and anyone looking to future-proof their career.