Marketing Masterclass with Beatrice Cornacchia, Executive VP of Marketing & Communications APEMEA at Mastercard

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At Cannes Lions, Jon sat down with Beatrice Cornacchia, Executive VP of Marketing & Communications APEMEA at Mastercard, to talk about her extraordinary 35-year journey building one of the world’s most iconic brands.This episode is full of nuggets of wisdom from Beatrice. Here are just three to whet your appetite:Never take a shortcut. Dream big and go after it.Marketing is a science but the magic comes when you layer creativity on top.Be the boss of yourself. You are the only boss that you can acceptThis is for anyone looking to make bold moves and leave their mark.

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This episode is 47 minutes long.

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This episode was published on July 31, 2025.

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