Marketing Masterclass with Coca-Cola 's VP Global Sports & Entertainment Marketing & Partnerships, Brad Ross

In this episode, Brad Ross, Coca-Cola’s VP of Global Sports & Entertainment Marketing & Partnerships, dives into the art of connecting with consumers through what they truly care about. He unpacks the role of sports and entertainment in building brand affinity, shares how brands can become enablers of authentic stories, and highlights the importance of creating campaigns that are both timely and timeless.Hosted by Tam Selley and Loren Westoby from EVG's Client Partnership team, this conversation offers a masterclass in leveraging passion points to build meaningful connections.A must-listen for anyone eager to understand how iconic brands thrive on the global stage.