Marketing Masterclass with Karen Lewis, FrieslandCampina's Marketing Director

In this episode, Karen Lewis joins host Nicole Shrosbree Campbell for a thought-provoking conversation on what it really takes to thrive in modern marketing. Karen reflects on the importance of self-awareness in leadership, the power of video content, and why the balance between attention and connection is key to meaningful brand engagement.From adapting to the fast pace of the industry to embracing the role of AI, Karen shares why the future belongs to marketers who understand human motivation—and are brave enough to ask for help, grow, and lead with empathy.An inspiring listen for anyone looking to lead with purpose in an ever-evolving space.