Marketing Masterclass with Murray Bisschop, Tesco Chief Customer Officer

In this inspiring fireside chat, host Jon Ratcliffe is joined by Murray Bisschop, Group Marketing Communications Director for Tesco, one of the UK's most valuable brands and leading grocery retailer with over 26% market share. Murray explores how turnaround leadership, brand excellence, and strategic communications drive transformation in one of the world's most competitive retail markets. From 15 years in various global roles at Unilever to joining Tesco's turnaround in 2016 and leading everything from Own Brand teams to global marketing communications, Murray shares powerful insights on leading brand transformation and building marketing communications that truly drive business results. Whether you're driving retail transformation or building communication excellence, this episode is a compelling reminder to lead through transformation, think strategically, and communicate with genuine impact.