Marketing Masterclass with Sadika Fakir, Tiger Brands Integrated Media and Digital Director

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In this episode, Sadika Fakir, joins Declan Hollywood to unpack what it takes to thrive in the fast-moving world of FMCG. Sadika shares her perspective on using consumer insight to drive strategy, building authentic connections with audiences, and staying adaptable in a constantly shifting landscape.She also speaks to the power of purpose-driven marketing, and how resilience, curiosity, and collaboration fuel lasting brand success.A must-listen for anyone passionate about FMCG, brand growth, and leading with intent.

Episode metadata supplied by the publisher feed · Published Jun 4, 2025

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Marketing Masterclass with Sadika Fakir, Tiger Brands Integrated Media and Digital Director

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