Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing episode artwork

EPISODE · Aug 7, 2025 · 43 MIN

Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing

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Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

Episode metadata supplied by the publisher feed · Published Aug 7, 2025

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Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing

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