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Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing episode artwork

EPISODE · Aug 7, 2025 · 43 MIN

Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing

from Marketing Masterclasses · host Powered by Engage Video Group

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

What this episode covers

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators. Do you agree?

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Marketing Masterclass with Sofia Hernandez, TikTok’s Global Head of Business Marketing

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Frequently Asked Questions

How long is this episode of Marketing Masterclasses?

This episode is 43 minutes long.

When was this Marketing Masterclasses episode published?

This episode was published on August 7, 2025.

What is this episode about?

Jon sits down with Sofia Hernandez, TikTok’s Global Head of Business Marketing, at Cannes to talk about creativity, leadership, and how brands can thrive in the creator economy.Sofia thinks brands need to think like marketers and act like creators....

Can I download this Marketing Masterclasses episode?

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