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Marketing Masterclass with Tourism Ireland's Aidan Power episode artwork

EPISODE · Mar 31, 2025 · 45 MIN

Marketing Masterclass with Tourism Ireland's Aidan Power

from Marketing Masterclasses · host Powered by Engage Video Group

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.Tune in for a deep dive into brand-building, leadership, and the strategies behind marketing an entire nation.

What this episode covers

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a challenger brand in Ireland. Now at the helm of Tourism Ireland’s marketing efforts, he shares insights on global brand positioning, customer experience, and the evolving role of marketing in driving economic impact.Tune in for a deep dive into brand-building, leadership, and the strategies behind marketing an entire nation.

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Marketing Masterclass with Tourism Ireland's Aidan Power

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How long is this episode of Marketing Masterclasses?

This episode is 45 minutes long.

When was this Marketing Masterclasses episode published?

This episode was published on March 31, 2025.

What is this episode about?

In this episode, Declan Hollywood sits down with Aidan Power, Director of Marketing at Tourism Ireland. With a career spanning financial services, FMCG, and tourism, Aidan has led transformative brand strategies, including shaping KBC Bank as a...

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