Marketing Masterclass with Trevor Johnson, TikTok's Head of Marketing

In this inspiring fireside chat, host Jon Ratcliffe is joined by Trevor Johnson, TikTok's Head of Marketing, Global Business Solutions, EU, who leads creative innovation and B2B marketing in the ever-evolving digital landscape. Trevor explores how platform leadership, diversity championing, and digital evolution drive meaningful connections between brands and audiences on TikTok's dynamic platform. From 12 transformative years at Facebook and Instagram helping establish global commercial offices to his active role promoting diversity and inclusion in advertising, Trevor shares invaluable insights on navigating digital transformation and building inclusive, impactful marketing strategies. Whether you're building on social platforms or driving industry inclusion, this episode is an inspiring reminder to lead inclusively, adapt digitally, and champion diversity meaningfully.