Marketing Masterclass with Volkswagen South Africa's Head of Marketing, Bridget Harpur

In this episode—part of our collaboration with Red & Yellow Creative School of Business—Declan Hollywood sits down with Bridget Harpur, Head of Marketing at Volkswagen South Africa. Bridget shares her expertise on balancing long-term brand building with short-term performance marketing, the invaluable lessons she learned from sales, and why storytelling is at the heart of VW’s success. From navigating industry disruptions to capturing consumer attention in an ever-changing digital landscape, this episode is packed with insights for marketers looking to build brands that last. A must-listen for anyone in brand strategy and digital marketing!