Marketing Masterclass with Xanthe Wells, Pinterest's Vice President of Global Creative

In this episode, Xanthe Wells, VP of Global Creative at Pinterest's House of Creative, joins Declan Hollywood to share her remarkable journey from Google's award-winning creative leadership to driving Pinterest's creative transformation.Xanthe reveals how she's led Pinterest's brand evolution to connect with Gen Z like never before, comparing the platform's three-dimensional creative potential to Disney's immersive brand experience. With over 15 years of creative excellence across Google, TBWA\Chiat\Day, and Nest, she unpacks the art of leading high-performing creative teams and the pivotal moment when she realized true leadership means empowering others to shine.From managing 100+ creatives to winning Cannes Grand Prix and D&AD Black Pencils, Xanthe offers profound insights on creative strategy, team empowerment, and building campaigns that drive unprecedented ROI. She discusses the evolution from individual achievement to collective success and what it truly means to lead with purpose in the creative industry.A must-listen for creative leaders, brand strategists, and anyone passionate about transforming brands through authentic leadership and breakthrough creative thinking.