Marketing Masterclass with Yonca Dervisoglu, Google's Vice President of Marketing

In this inspiring fireside chat, host Jon Ratcliffe is joined by Yonca Dervisoglu, Google's Vice President of Marketing for Europe, Middle East and Africa, who manages teams across 35 countries working on all of Google's products. Yonca explores how global leadership, diversity advancement, and multi-product expertise drive marketing excellence across diverse markets and complex product ecosystems. From joining Google in 2006 to serving on boards including Heineken, Kering Group, and EQL:Her dedicated to advancing women in tech, Yonca shares invaluable insights on leading across continents, advancing diversity meaningfully, and building marketing strategies that work across diverse cultures and products. Whether you're leading global teams or driving diversity in tech, this episode is an essential reminder to lead globally, champion diversity authentically, and think multi-culturally.