Marketing Mastery and Editing Excellence in Self-Publishing with Michelle DeFilippo

How can self-published authors navigate the complex landscape of modern publishing and retain control over their creative works? Get ready to discover the secrets of successful self-publishing as Michelle DeFilippo, a veteran with over 50 years of experience, joins us on Speak Up International. From her early days at Crown Publishers in New York to founding 1106 Design, Michelle reveals how authors can maintain their rights and maximize earnings through self-publishing. Learn about the pivotal moments in publishing history and how the advent of desktop publishing changed the game forever.Join us as we break down the self-publishing process with Michelle, who provides invaluable insights into every step, from editorial evaluations to final uploads on print-on-demand platforms. Michelle explains the distinction between true self-publishing and DIY methods, stressing the importance of professional help to achieve high-quality results. She shares her expertise on how 1106 Design supports authors throughout, ensuring their books meet industry standards while allowing them full control over their work and revenue.The episode also covers the editing challenges authors face and the crucial role of skilled editors in preserving an author’s voice. Michelle sheds light on her own experiences with difficult authorial overreach and the importance of maintaining professional standards. We wrap up with a deep dive into effective book marketing strategies, emphasizing the need to understand your target audience and leverage both social media and traditional marketing channels for success. Whether you’re a seasoned author or just starting, this episode is packed with practical advice and inspirational stories to guide you on your self-publishing journey.Connection information for Michelle DeFilippo:Website: https://1106design.com/Facebook:  https://facebook.com/1106designTwitter:  https://twitter.com/1106designLinkedIn:  https://www.linkedin.com/in/michele-defilippo-824247/ Thoughts on the podcast? Send us a text message.Support the show