Marketing math made easy with Lee Wochner

How do you know if your marketing plan is making progress? Numbers. Numbers. Numbers. Unlike creativity – which is rooted in subjectivity – numbers are embedded in objectivity. You can’t dispute them. The question is, which numbers paint an accurate picture of marketing performance? The answer is RELER – reach, engagement, leads, exits, and revenue. Reach – The total number of people you’re reaching. Engagement – The number of people actively engaging. Leads – The uber of donors or prospects of sales or donations. Exits – The number of people who left and how/why they left. Revenue – The total dollars brought How to measure engagement: Add up your total engagements from the past 30 days (interactions, shares, comments, reactions, etc.) Divide by the number of followers you have in your social accounts together. Multiply by 100. Formula – (Total engagements ÷ number of followers) x 100 Example – (350 ÷ 10,000) x 100 = 3.5% Tune in for more marketing math and how to measure your success. Measuring metrics worksheet