Marketing Matters: Customer Centricity Special Part I

What this episode covers

Business Radio Special: Special hosts Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director and Co-Founder of Wharton Interactive, lead a discussion around their new book "The Customer Centricity Playbook" now available on Amazon or Wharton Digital Press. This hour they speak with Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School and Co-founder of Theta Equity Partners, featured in The Customer Centricity Playbook for his research around "customer-based corporate valuation". Book: https://www.amazon.com/Customer-Centricity-Playbook-Implement-Strategy-ebook/dp/B07GX87GVX Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 52 minutes long.

When was this This Week in Business episode published?

This episode was published on November 9, 2018.

What is this episode about?

Business Radio Special: Special hosts Pete Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, and Sarah Toms, Executive Director and Co-Founder of Wharton Interactive, lead a discussion around their new book "The Customer...

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