Marketing Meets Recruitment, with Fran Palma

In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19. We dive into Covenant Living’s approach, from building a career website from scratch to leveraging cutting-edge technology and marketing strategies for talent acquisition. Fran shares insights into the collaboration between marketing and HR to optimize the applicant experience and the use of data to tailor recruitment messaging. This episode is packed with valuable tips for senior living organizations aimed at attracting top talent and creating a desirable work environment.   00:00 Introduction to Employee Retention Strategies 01:07 Leveraging Marketing for Talent Acquisition 02:12 Fran Palma's Career and Recruitment Innovations 03:12 Strategic Shifts in Recruitment Post-COVID 04:52 Implementing Marketing Tactics in Recruitment 08:53 Utilizing Data and Technology in Recruitment 12:14 The Future of Talent Acquisition 14:00 Conclusion and Key Takeaways https://www.linkedin.com/in/fran-palma/