marketing, membership orgs, and roadside assistance with Heather Snavely - CEO, AAA Washington

This week we talk about why marketers often make better CEOs than CFOs, what companies get wrong when marketing to younger generations, and why focus groups can actually kill creative. We also talk about the future of membership organizations in both Seattle and nationally.Top Stories:1. AAA Washington - what actually is it?2. Brooks Running to sponsor the Mariners salmon race+Let Keta Run instagram3. Rec Room shuts down and Columbia Tower Club closes after 41 yearsAbout Heather Snavely — President & CEO, AAA Washington: Heather has been President & CEO of AAA Washington for nearly five years. Before that she held marketing and leadership roles at PCC Community Markets, Brooks Running, and Microsoft where she worked on the Xbox brand. She serves on the board of KEXP and has been in Seattle since 1999.About host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego.Contact:Email: [email protected]: @theweeklyseattleWebsite: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.theweeklyseattle.com