Marketing Metrics That Matter for Law Firms | ClioCon 2025

The reality is, if you don’t understand your metrics, you aren’t getting the most out of your marketing tactics. Gyi Tsakalakis welcomes fellow marketing pro, Margarita Eberline, to discuss her talk on how to leverage metrics to improve your law firm’s advertising strategies. Margarita explains how to effectively measure and engage with metrics to increase your ROI, make quality connections for better leads, get the visibility you need in your market, and much more. Margarita Eberline is the founder of Marketing Boss and offers coaching, teaching, and training for companies through fractional CMO services and workshops.