Marketing, Mindset & Magic: A Spa Owner’s Success Blueprint episode artwork

EPISODE · Apr 14, 2025 · 20 MIN

Marketing, Mindset & Magic: A Spa Owner’s Success Blueprint

from On Air With Kate Butler · host Kate Butler

Meet Jessica Skop!Jessica Skop, an international best-selling author, founded Serendipity Wellness Spas in 2004 in Linden, MI. After a fire in 2007, she rebuilt and expanded it into a 6,500 sq. ft. full-service spa and Wine Café, later adding a Frankenmuth location in 2009. She has trained with industry leaders like Inspiring Champions, Tony Robbins, and Jack Canfield.Jessica has received numerous accolades, including Entrepreneur of the Year, Enterprise of the Year, Woman-Owned Business of the Year, and the Talk of the Town 5-Star Award for 14 years in a row. Featured in Spa Inc. Magazine, TNG Worldwide Magazine, and Spark & Ignite Your Marketing Podcast, she was also the keynote speaker for Girls in Business.Now, with multiple seven-figure businesses, she coaches spa owners on marketing and mindset while expanding into women’s retreats. Jessica is a devoted wife to Ryan and mother to two boys, Nathan and Hawk.Free Gift!I am including my Spa Marketing Playbook template that I use on all of my promotions to properly map them out.  Doing this small bit of work will create a massive difference.Click HERE to access Jessica's Spa Marketing Playbook.

Meet Jessica Skop! Jessica Skop, an international best-selling author, founded Serendipity Wellness Spas in 2004 in Linden, MI. After a fire in 2007, she rebuilt and expanded it into a 6,500 sq. ft. full-service spa and Wine Café, later adding a Frankenmuth location in 2009. She has trained with industry leaders like Inspiring Champions, Tony Robbins, and Jack Canfield. Jessica has received numerous accolades, including Entrepreneur of the Year, Enterprise of the Year, Woman-Owned Business o...

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Marketing, Mindset & Magic: A Spa Owner’s Success Blueprint

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How long is this episode of On Air With Kate Butler?

This episode is 20 minutes long.

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This episode was published on April 14, 2025.

What is this episode about?

Meet Jessica Skop!Jessica Skop, an international best-selling author, founded Serendipity Wellness Spas in 2004 in Linden, MI. After a fire in 2007, she rebuilt and expanded it into a 6,500 sq. ft. full-service spa and Wine Café, later adding a...

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