EPISODE · Aug 20, 2020 · 15 MIN
Marketing Mindset Leads to Successful Digitization
from The MoneyPot · host Rachel Morrissey, Roland Bodenham, Sanjib Kalita,
Covid has accelerated digitization, but it has also revealed that it means more than building digital features and functions. Truly smart digital transformation starts with considering the true customer journey. We spoke with Liz High, VP of Strategy and Insight at Metia Inc, about their research and recommendations about having the CMO being a major decision maker. Guest: Liz High, VP of Strategy and Insight, MetiaHosts: Kisha Allison, Head of Content, Money20/20 USARachel Morrissey, Content Producer, Money20/20 USAProducers: Roland Bodenham, Senior Video Producer, AscentialRachel Morrissey, Content Producer, Money20/20Follow Money20/20:YouTube: @Money2020TvLinkedIn: https://www.linkedin.com/company/money2020/Instagram: https://www.instagram.com/money20_20Facebook: https://www.facebook.com/Money2020X: https://www.twitter.com/Money2020TikTok: https://www.tiktok.com/@money20_20
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What this episode covers
Covid has accelerated digitization, but it has also revealed that it means more than building digital features and functions. Truly smart digital transformation starts with considering the true customer journey. We spoke with Liz High, VP of Strategy and Insight at Metia Inc, about their research and recommendations about having the CMO being a major decision maker. Guest: Liz High, VP of Strategy and Insight, Metia Hosts: Kisha Allison, Head of Content, Money20/20 USA Rachel Morr...
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Marketing Mindset Leads to Successful Digitization
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