Marketing Mindset w/ Erin Pheil | #080

Normally on the podcast, we cover many different approaches to help create paid traffic or run successful campaigns. However, what often gets in the way of this is what occurs before you even get to that step; and it happens in our own minds. It's the limiting beliefs and blockages that stop you from creating the content that you know will help the people that read it and help your business. That's why we're very excited to have Erin Pheil on the podcast, as Erin has been instrumental in helping me to identify my strengths and weaknesses, which has allowed me to become the most productive version of myself.   Episode Discussions: What to do about being overwhelmed Big tip on how to start the process of correction How to overcome challenges and keep making progress The importance of mindset Adam's secret for best performing copy "Head Trash" A better optimal state Look at it and evaluate it Habits of high performers Unwrapping an interpretation The Four Agreements: Don't take things personally "The Possibilities Game"     [03:27] Erin's Story Holds a BA in psychology and an MA in social media Co-founder of Mindfix Group, a rapid mind transformation program designed specifically for high achievers and entrepreneurs Mindfix provides relief and the permanent fix that people are always searching for but can't always find in books and courses   [05:04] Overwhelmed in marketing What should someone do if they don't know where to start? Find out what the root problem is Overwhelm could be stemming from many different reasons     [06:12] Example: Two Clients Both are overwhelmed, but the feeling comes from different problems No one can just give a step-by-step guide to help universally (which is why self-help books don't always help   [08:40] Insight to what's happening Once you notice you're falling into a pattern, PAUSE Ask yourself: "What are the thoughts that are showing up right now?" Pay attention to the, and write them down Read them out and recognize the pattern   [10:52] Example: Perfectionist Client tried this and realized that she thought everything she did had to be perfect No one can ever do everything perfectly, so she froze   [12:09] Mindset is unbelievably important If you can come into your marketing from a position of power and positivity, that's where the sales are made It changes the way you write and the way you present yourself It also makes it easier to connect with people on an emotional level   [13:15] Adam's secret for his best performing ad copy Avoid being in a bad place mentally   [14:03] "Head Trash" The more that's in your head (especially thoughts of failure) the harder it is to become calm and confident Clear out the trash   [15:19] What's the next step after you've written down your thoughts? There's no solid solution, but calling attention to it helps Sometimes just writing it down helps your mind to click and stop Working with someone one-on-one is a better way [17:04] Better optimal state "It decreases that charge—the emotion that's coming from believing everything that's on that piece of paper"   Viewing through a third person lens helps you to put perspective on your thoughts Once you call attention to it and can separate yourself from it, your confidence goes up   [17:51] Once your confidence goes up, your marketing and business results will go up   [18:17] Look at it and evaluate it Look at what you've just written out Ask yourself if it's true (try to be positive, usually it isn't!) When the head trash gets cleared out, there's nothing to write down anymore          [19:25] What are some habits that you've seen among the high performers that they've instilled in their lives? One process works really well that they engage in regularly… Throughout the day we apply our own interpretations to the events that happen These interpretations fuse together in our minds and we see them as reality We can feel negatively about this "reality" High performers make it a habit to unwrap their interpretation from the event They see these events as neutral, and separate themselves from them Possibilities as to why an event happened become limitless when you don't involve yourself   [23:19] The Four Agreements Don't take it personally – what people say to you is a reflection of what they're going through, it's not necessarily to do with you The paradigm shift of Stephen Covey's Seven Habits of Highly Effective People is another example   [24:47] "The Possibilities Game" If you're triggered by someone cutting you off while driving, the ONLY reason you're feeling upset is because you're interpreting it in a certain way Come up with four other possibilities for why the person would do that You can make up stories like "maybe they need to get to the hospital" By telling another story, it breaks up the rigidity of what that "reality" is   [26:09] Jumping to conclusions in marketing Automatically thinking your content isn't good enough because no one is watching it In reality, it's a long game; it might just be the wrong time Negative comments on Facebook ads Don't take it personally   [28:42] When you see those comments (or none at all) be empathetic The more we can empathize with our target market, the better we'll be at marketing By putting ourselves in their shoes we can create high converting campaigns and messages that resonate   Mentioned in this episode:   Mind Fix Group Erin Pheil (personal website) Facebook page The Four Agreements by Don Miguel Ruez The 7 Habits of Highly Effective People by Stephen R. Covey