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Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

EPISODE · May 17, 2024 · 41 MIN

Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

from The POZCAST: Decoding Success with Adam Posner · host Adam Posner

00:00 Introduction and Background02:17 The Impact of Remote Work03:05 The Evolution of Marketing05:16 First Mentor and Lessons Learned06:17 Early Career and Creative Aspirations09:10 Immigrant Background and Family11:02 Breaking Through Roadblocks and Glass Ceilings12:15 Leadership Lessons and Aha Moments13:46 Navigating Layoffs and Fair Exchange of Value19:52 The Importance of Listening and AI in Marketing20:19 The Current State of AI22:07 BrandGuard AI23:12 Brand Governance and Hyper-Targeting25:26 Staying Sharp in the Industry26:14 Vetting Expertise in AI27:26 Unintended Consequences of AI28:35 Exciting Developments in the Tech Space30:52 Concerns and Training Data31:58 Working on BrandGuard34:53 The Power of Curiosity37:25 Leaving a Positive Impact

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Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange

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